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OLIVE OIL, THE PUREST FOOD
KNOWN

In considering the nutritive elements that are disclosed by an analysis
of given foods, we must bear in mind what proportion of these values will
be expended in converting the food into blood.

This is the only sensible plan by which we can arrive at the actual
nutritive value of any given food.

The rightful conclusion, therefore, is that the highest nutritive value
is found in the foods which are rich in nutritive elements, free from
poisonous matter, and which contain but a small amount of effete matter.
If their physical character renders them easily assimilated, their nutritive
value is still further enhanced.

There is a form of food that conforms very closely to these specifications,
and we may justh-consider it among the highest in nutritive value of all
the foods used by man.

This food is Olive Oil.

Every particle of it is food, not waste There is no ninety per cent,
of water, as in tables; no thirty to sixty per cent, of water, as in eggs
or meat; no vast bulk of indigestible matter that must be excreted—nothing
but food.

Again, pure olive oil is the purest food known. There is no contamination
from soil or water, as in vegetables; no uric acid or lingering diseases,
as in meat; no poisonous ptomaines.

Again, olive oil is so easily assimilated that it may be “eaten” through
the skin. The cutaneous capillaries absorb it eagerly and carry it into
the circulation, where it is manifested in a short time in the increased
number of hemoglobins of the blood, resisting the process of cell destruction
and breaking up new tissue.

The value of olive oil is not in its heat introducing qualities, as is
generally supposed, but it is primarily a blood-maker and a tissue-builder,
and is specially called for in every form of malnutrition or malassimilation.
It also has, aside from its food value, a decidedly beneficial action
on the entire intestinal tract.

In speaking of the benefits to be derived from the use of olive oil,
I mean the absolutely pure oil, and not that adulterated with cotton seed
or any similar substance. To guard against substitution and adulteration,
insist on having one of the several leading brands of California olive
oil.